I started by getting given the illustrators initial work. I really liked the simplicity of uniting their illustrations with our concept. I used these illustrations to create a series of posters. The illustrations are quite child like but I think this would reach a wider market as we saw with the John Lewis advert using cardboard cut outs in 2013. The brief asks us specifically to relate back to John Lewis whilst almost making it seem as if it wasn't John Lewis. This can be heard from Soundcloud which was provided by the brief set by D&AD. https://soundcloud.com/d-ad/new-blood-awards-2016-john-lewis-interview
The concept of our first draft was using shapes but especially triangles as it gives depth towards the posters. I was given the furniture chosen by the illustrators and told to create a poster. The concept behind my posters was to use illustrations from the illustrators to encourage a homely feel. For example the first poster shows off a sofa (taken from John Lewis).It uses everyday house objects such as animals (cat) and furniture (painting) to make the posters look illustrative but still linking back to reality. I personally liked the posters more without the price of the sofas as it made more inviting towards the store. The reason behind the prices is that this is meant to show off a range of sofa's which would be changing on an interactive board. I really wanted to push for an interactive poster because it would make you stop and watch the video. It would also show off the range of products which is the basics of our concept.
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