OUGD505 - Studio Brief 02 - Final poster outcomes

Within this poster I have tried to create tabs of fish which can be pulled out. The idea behind is that it shows once the fish are pulled out you can not replace them as easily. It could also been seen that once the fish are taken off it would be used as a promotion towards the logo and the campaign. By having just a poster with the logo on it makes the viewer curious as to what overfishing is. This is where the website would be most suitable as it links with my own personal website informing viewers about the dangers of overfishing. 

For this poster I decided to create two overlays. I created the first overlay (left) with matt paper with simple illustrations of fish to show the freedom of fish. The second overlay is created using acetate paper. It is a transparent image of a net that links back with my research 'more than 85% of the world fisheries have been pushed to their biological limits and now something needs to be done before it is too late'. On the final produced poster (right) you can see how there are a few fish who have managed to escape. However, it is the image of the fish being caught by the net that makes it expressive and eye catching. I believe this poster works very well as it shows the main way that fish are being caught in the seas. I also like how the fish are trapped under the net of the acetate paper.

This is the poster that I decided to laser cut. At first I wasn't very aware of how quick laser cutting takes and how efficient it could be if I wanted to create more posters to raise awareness. The poster itself shows fish on a hook that have been cut out by the laser. Once they are cut you take out the outline of the fish and let them hang off the poster. I wanted this poster to be the most aggressive as well as the most expressive with the idea of fish being hung by fish hooks. This way the viewer sees both the fish being caught on the paper as well as off paper showing how many fish are caught in the ocean. "In the past 50 years unsustainable fishes are being pushed to the point where they can not replace them through natural reproduction."