To create a campaign in an expressive way to inform people about overfishing.
What my initial ideas are:
I will be producing various different outcomes to support overfishing:
Posters - Bring awareness to students and people aged 18-60
Booklets - Bring awareness to the elder target market aged 30+
Stickers - Bring awareness to the campaign. Guerilla advertising 18-60
Website - Bring awareness to the campaign and information to anyone interested. Mainly targetted towards a younger audience 18-30
Target audience:
I have selected the target audience to be between 18-60 year olds. I have decided to target a younger audience between 18-30 because you become more aware of the world and want to create a change for better. By focusing on my target market of 18-30 I can focus on a website as we live in a digital world and people would tend to use the internet to find out more information about a campaign.
However, I have decided to create a small booklet which informs people of the causes of overfishing. The target market for this audience would be 30-60 as they are less aware of the internet and would prefer to have something physical rather than seaching the web.
The guerilla stickers would be to bring awareness to the campaign. Overfishing is something that I myself had very little information about and without looking into it for this campaign I wouldn't know anything about it and what I could do to help.
Here I was on a train and noticed the difference between two different generations. It shows the gentleman reading and doing crosswords whilst the other two younger woman who were constantly being on their phone.
Being a fisher myself therefore, I am curious about the dangers that could happen with overfishing. I would also like to challenge myself and create a successful campaign out of something that is very unheard of.
Comments on research:
'Has the potential to be quite strong design based'
'An independent campaign to raise awareness could work really well'.
Areas for improvement:
'Think about what root you want to be go within this issue - positive or negative'.
'Zines and posters are probably the best solutions to be informative'.
Peer feedback 2:
Comments on research:
'This is an issue that doesn't get much attention so it's a good route to go down'.
Areas for improvement:
'Look at it from a more positive perspective and encourage people to buy from free range fish'.
Peer feedback 3:
Comments on research:
'A really good idea for research'.
For a negative campaign look at the Sea Shepherds. I feel like some sort of guerilla advertising might suit this campaign'.
Areas for improvement:
'Think about whether you want to raise awareness in a positive or negative light. Think about words likes hooked, caught netted etc'.
'Look at more expressive campaigns'.
Peer feedback 4:
Comments on research:
'A more unusual issue that still needs tackling'.
Areas for improvement:
'Maybe could teach people how to fish sustainably'.
'Try not to make it too shocking as it may put people off, especially kids and families, however, if you're targeting businesses maybe scaring them is the best way'
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