OUGD505 - Studio Brief 02 - Animal cruelty campaigns

Looking at other similar causes and campaigns. 

After looking at overfishing, I decided to research further into other causes and campaigns that are more successful in reaching a global target audience. I decided to tie together overfishing with animal abuse and neglect. From the images in my previous research you can see how sharks and other sea animals are trapped within nets and how this is affecting the food chain. 

I decided to look at the RSPCA as it is a campaign that is well reknown on the United Kingdom. RSPCA is a campaign to end animal cruelty and to protect animals from being abused or used in dogfighting or cockfighting. 

It is clear that from a young age the RSPCA are trying to make sure that animal welfare is something that is taught within education. By helping out teachers and justice professionals to help reach out to young people into preventing animal cruelty. It is also clear that campaigns to change laws towards animals have been put in place. Previously before the Animal Welfare Act in 2006 the RSPCA would have to wait for an animal to suffer before being able to take action however, now there is act that could help prevent that suffering to an animal. 

I decided to research a few posters that campaign against animal abuse. 

Looking at this poster you can see how time counts. This seal is being squeezed within the seconds and minutes handles and shows how each 60 seconds a species dies out.  The image is very expressive and aggresive showing how a minute is very key and could be the difference to saving an animal. What I like about this poster is that it instantly grabs your attention. It is very aggresive however, it definetely caught my atttention when looking through past campaigns. 




This poster puts a message across that animals are not clowns. Animals have always been targeted when new products come out and by showing a monkey as a clown it shows how much it is experimented on. The poster is again very expressive and I question whether I should create something that is expressive as I am doing my poster on overfishing. Overfishing is something that a lot of people choose to ignore because they are not aware of the potentials that could lead to having no fish. Therefore by creating an expressive poster I would get people to stop and think which would be informative towards my campaign. 

This is a poster that relates most to my campaign of overfishing. Although it is horrifying to see a shark, it would be more horrifying if there were no sharks. WWF is trying to get a message across that by exploiting the ecosystem it is also threatening human lives. This could relate to overfishing too. If we don't do anything about overfishing there will be no fish therefore the foodchain being broken and affecting us. 

This is a campaign that uses a rhino in the space of a car. It shows how extinction can't be fixed like a car might. This is something that I can take forward into my campaign showing that once 2048 comes (predicted year of the end of fish if we continue to overfish) there will be nothing that can be fixed.

The evolution of tigers and how it has evolved into an item of clothing. This shows how an evolution can be stopped because of animal abuse. I really like the simplicity of this design and how it shows an evolution of animals however it stops right after the tiger showing that there won't be many more tigers if we continue to do this. What I could show within a design is an evolution of fish only for the last image to be blank showing how overfishing is affecting us and the world we live in. 

This is a campaign to stop shooting animals. A child who is wearing a tiger outfit with the caption 'imagine if it was yours' instantly makes an impact on you. It puts you into a place where you can not shoot the child therefore why would you kill someone else's child?