OUGD503 - John Lewis - Manifesto and Ethos

Purpose:

The Partnership's ultimate purpose is the happiness of all its members, through their worthwhile and satisfying employment in a successful business. Because the Partnership is owned in trust for its members, they share the responsibilities of ownership as well as its rewards profit, knowledge and power.

The video 'Employee Ownership, A Shared Passion', explains how our employee owned business model operates in practice, and offers insight and advice to anyone wanting to learn more about this sort of model and its benefits.

Power:

Power in the Partnership is shared between three governing authorities: the Partnership Council, the Partnership Board and the Chairman.

Profit:

The Partnership aims to make sufficient profit from its trading operations to sustain its commercial vitality and finance its continued development, to distribute a share of those profits each year to its members and to enable it to undertake other activities consistent with its ultimate purpose.

Members:

The Partnership aims to employ and retain as its members people of ability and integrity who are committed to working together and to supporting its Principles. Relationships are based on mutual respect and courtesy, with as much equality between its members as differences of responsibility permit. The Partnership aims to recognise their individual contributions and reward them fairly.

Customers:

The Partnership aims to deal honestly with its customers and secure their loyalty and trust by providing outstanding choice, value and service.

Business relationships:

The Partnership aims to conduct all its business relationships with integrity and courtesy and to honour scrupulously every business agreement.

The Community:

The Partnership aims to obey the spirit as well as the letter of the law and to contribute to the wellbeing of the communities where it operates.

Consumer Behaviour:

"The study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society."

Shop windows regarded as as a key instrument regarding a retailers communication tool. Window displays are part of a consumers shopping experience. Their emotional and cognitive responses to window displays has a impact on consumer behaviour. If positive and a emotional response is created consumers are more likely to go in store and buy things.