OUGD503 - John Lewis - Collaborative Research

The research for this brief was conducted as a group effort - and both interactive and non interactive areas were researched prior to any design choices being made, or definitive idea being made as to what we were going to create ourselves.

CREDIT: 
Nathan Laville 
Billie Francis
Madeleine-Richardson
Daniel Carter

The Window That Never Sleeps

This window display concept was developed By Carl Bresnahan for Paul Smith to attract costumers through technology. He composed  a holographic interactive window display for the Paul Smith store on Floral Street, Covent Garden, London. This window display is very eye catching for the consumer. Even if it doesn't draw in consumers, it makes people interested making people interested in the brand. The holographic bodiless men in suits displays Paul Smiths clothes. Not only is it eye catching but it cleverly promotes their clothes and is a much better way of just having manikins. The interactive part is really interesting as people can interact with it outside the window. People can walk up to the window and select what suit they would like to see, then the holograph would do a certain action. The window can be interacted with all day and all night, which suggests a 'window that never sleeps'.

Knit: Facial Recognition

Knit had a interact window display for one of there stores where they had a huge LED screen with snow falling down it. Passers by would then look into the 'mirror' screen and have their photo taken. Then they had to text a number to get a 4 digit code to see their picture which they could then post to Facebook. Whats good about this is that it has a social media element as well as a interactive element. I think that we could adapt and push this idea. When your face appears in the mirror a funny filter of you dressed as the wolf could pop up. This photo would then be posted to social media making a social interaction. 

By researching it looks like a lot of touch screen window displays have already been done so it would be better to probably avoid a touch screen aspect. Or develop on from touchscreen and have a different aspect to it as well. 

Nokia Lumia

Nokia had a window display at Oxford Street Selfridges promoting their latest window phone. The theme for the Selfridges window was 'enchainment' so they window display was an enchanted forest.  There was a social media aspect where passersby are encouraged to tweet #switch @nokia_UK to start a mini light show sequence in the window. This is a really good way of using social media as an interaction, its a simple concept but really effective. 

Topshop: Oxford Street - LFW

'TOPSHOP collaborated with technology agency, Inition, to create a virtual reality window display for London Fashion Week AW14. Sitting down in the virtual reality ‘TOPSHOP Unique’ window you can have a front row seat at the Fashion show with the virtual reality headsets and headphone.'

This is a really interesting concept as it makes the passerby part of the actual window display. As well as it being interactive, The window display isn't complete without the participation of the consumer.