OUGD503 - John Lewis - Further Research

As a collective we all agreed to do some research together. However, before we got together it was important to have knowledge of what we were going to do therefore I decided to do some research myself to show towards the group. 

The Hiut Denim Co.
https://www.youtube.com/watch?v=3tZFBwhqqXM 
The following link shows 'The Hiut Denim Co' design an interactive window that used touch to inform people of their shops history and many more. I really like the simplicity of someone coming up to the store and pressing their hand on a window and finding out more about the store. When you go into a shop you don't really know the past and present of the store and some people like myself like to know more about a shop when you walk into it. 

From this video I have learnt that we need to create something that could take technology further in its development. We as a group need to think of a way that will benefit John Lewis like no other store and make sure that John Lewis is the first brand to show it. From this video I think creating something with holograms would be something new and something that I have never seen myself. 

Nike.

This window display would interact when someone walked past the window. The balls would rise wherever the person was below it. The design aesthetic is simple and helps you interact with the audience before they enter the shop. Nike is renown for interacting with people whilst having the slogan 'Just do it' which makes you litterally want to 'Just do it'. The Interactive 'displays' draws your attention and makes you stop and think. This is something that my group and I would like to take further and create something that will interact with you and make you stop and think. 

Liberty London. 
I like that this window display doesn't show of all the stores products but instead has left a quote with a QR scan that makes you interact by getting your phone and scanning the code to see whats inside. This is an idea that we originally thought we should take forward as it opens up a 'surprise factor' once you have scanned in the code. In this store it opened up to be a game which was meant to entertain the customers. 

"The longer you can keep a customer engaged in interactive displays, the more invested in your store they will feel."

Tommy Hilfiger.

Another store that has introduced interactive windows using touch. Here we see a gentleman using an interactive board to sign up to what I presume is a mail list.  This means the person using it is engaging with the brand and that is what you want to see as a consumer brand. This makes you feel that you can rely on that brand and leave them your details so that they can send you new promotion and updates.