This is a brief that we collectively decided to undertake together. At first there were a few discussions as to whether this brief is suitable to all of us. Anyhow, I thought it was an interesting brief because it is a brief that will put me out of my comfort zone. It is a brief that is very different to the ones we are normally set and are normally based for graphic designers. This is the first time that we have collaborated with two illustrators (Billie Francis and Madeleine Richardson) who I did not know until we started the brief together.
At our first brief meeting we gave each other jobs to do so that we could start get going.
Here are our given jobs.
Madeleine - Research stories, Colour trends, S.W.O.T analysis of competitors
Me - Research their current app, research digital presence
Daniel - Window display research, Look in London, Contact John Lewis/ competitors
Billie - Ethos/manifesto, Consumer Behaviour, Bestsellers in London, History of John Lewis
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