Sunday, 9 November 2014

Concept and Prace 1 - Kefeirville (OUGD404)

Today was our first concept and practice study that I thoroughly enjoyed.  We were asked to bring in 3 different typefaces that varied significantly from one another. The three letters that I chose were;
Arial

Modern no 20

brush script mt italic




We then had to swap letters with someone on another table and write/describe our opinions of the letter(s). This then led to us choosing our favourite typeface. In the end I decided to choose Modern no 20 because it’s quite quirky and has a variation of strokes and this would make it more interesting to work with in the next task.
Here are a few notes that I took about modern no 2.
-Varied strokes
- unique ended stem (lower case b)
- unbalanced
- irregular
- decorative
- serif
- crossbar on the a, compared to the rest of the letter
- aperture on the letter a
- flat serifs


We were then asked a group to choose 3 out of the 8 we had all chosen and combining the three and seeing what it would look like as one letter.  We decided as a group what was the most dominant feature in each of the 3 letters we had chosen.

We then decided to have 5 key points that we would want to show in our letter. This was weight balance, sans serif with serifs, elegant, irregular and unique.
We had all agreed that we wanted flat serifs, varied strokes and a curve attached to each stem.
This is what we ended up with.
We decided to call it kefeirville because it consists of all 3 of our fonts.




Our other task was to describe our main description from the letter onto someone. We then dressed up Chris to represent our word irregular.



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