We have to design a new cover for the book Emil and the Detective by Erich Kästner. We have to come up with a concept that will bring children and parents to picking up the book and wanting to buy it. We have to take into consideration that it is a book for children and to not over complicate it.
"We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them."
I want to create a book that will make a child think about why they are picking up that book. I also want to involve the adult into making the same decision by making the design minimalistic and not making the child overthink any design. Typography is something that will have to be looked at deeply, maybe something more playful and childish? I want this book to stand out if it was to be marketed by using strong typography and having a set colour throughout my designs.
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