has been flipped round and made bolder until in a wave of ‘wings’. I wanted to create something that wasn’t the obvious. It wasn’t an eagle ontop of type, it was the eagles wings/feathers that are combined together as a gradient that goes to the brand name Paralegel Eagles.
It was also important to look at different typefaces that could compliment the logo to make it look more like a law firm logo.
On the right is the development stage of the wings/feathers as well as the type choice which ended being calligraphy - Lucinda.
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