OUGD603 - Paralegal Eagle - Final outcome

After recieving client information, I am satisfied to be handing over a logo that looks professional and unique. From peer feedback I have been told it looks like a law firm and the caligraphy matches the logo icon. 

I have also designed business cards for the client who has now ordered 100x business cards from a local Leeds trader from Leeds College of Art. The business cards are done very neatly, as well as very professionaly and they look like law related therefore I am satisfied with the final product. 

The mockups are done to show the client what the business logos would look like in person and on a business hang-out sign. 

OUGD603 - Paralegal Eagle - Development

has been flipped round and made bolder until in a wave of ‘wings’. I wanted to create something that wasn’t the obvious. It wasn’t an eagle ontop of type, it was the eagles wings/feathers that are combined together as a gradient that goes to the brand name Paralegel Eagles. 

It was also important to look at different typefaces that could compliment the logo to make it look more like a law firm logo.  

On the right is the development stage of the wings/feathers as well as the type choice which ended being calligraphy - Lucinda. 

OUGD603 - Paralegal Eagle - Initial idea

Initial sketches

Starting with designing eagles, I wanted to experiment further away from the obvious. I decided to look back into my research and look at different shapes and sizes of eagles. 

I had then suggested for my client to choose an icon that would work well for his business. It should be a logo that would look most like a firm business as well as telling the audience the brand name through the logo - Paralegal Eagles.

OUGD603 - Paralegal Eagle - Research

Law firm logos

Researching previous law firms and their logos. Within the research, it was aimed towards iconic figures within logos as well as their brand recognition. 

Gold Pier for example, look like a welcoming  yet their eagles stance is firm, representing that they are criminal lawyers. 

As well as their logo icons I researched various type that is used within firm companies. I also researched into colour and gradients as the eagle in the top right hand side was a iconic logo which uses a law icon (weights) and the eagle (my clients icon) 

Further on to the previous research, eagles is a centre point in this brief. The client has a firm name of ‘Paralegal Eagles’ and wants me to design him a logo that consists of ‘something’ related to an eagle. 

Further to the clients needs, I have researched into iconic eagles and their shapes. They have sharp angled wings aswell as a sharp beak. This is what could lead onto the intial ideas/development stage. 

Eagles will be the main icon for the logo/business cards. 

OUGD603 - Paralegal Eagle - Brief

To create a logo and promotional material to help a law firm expand as a business. It is a new business that is requiring a logo, business cards and mock ups to help visualise the company.

Background

Paralegal Eagles are defence lawyers who have recently been in contact after a previous project that I had created.  Paralegal Eagles want an iconic eagle symbol that is creative and unique. The full finished logo is to be completed in colour  

Deliverables

- Logo

- Business cards

CONCEPT FOR THE BRIEF

For this brief I will be focusing Eagles into an iconic figure to help format the logo. The research will be based on iconic symbols and a variety of eagles in different perceptions. 

OUGD603 - Metro Cafe - Live brief continued

As it was a live brief that involved myself, my brother and my mother. 

After changing the layout of the coffee shop, we have changed the coffee shop to look more modern with an American brick layers twist. 

The walls have been made using bricks that have been layered over to create an old

brick themed coffee shop which is modern. Wangstudio’s F Coffee shop in Vietnam is made of brick arches. 

Bricks background features are modern within interior design that are seen in coffee shops/stores. 

Final design of the cafe

After rebranding the coffee shop we have added a rustic brick wall with hand written type on mountboards to create a personal welcoming feel. 

It was great to help design for my mother and work with my brother who worked alongside me in creating the wall effect. 

The coffee shop looks more welcoming than before and it was great to see the before and after outcomes. 

I am grateful for the live brief as it has made me want to help more local causes. It has also brought me closer to the family and they are very satisfied with the final oucomes. 

BEFORE IMAGES

AFTER IMAGES

OUGD603 - Metro Cafe - Final designs labels

Final label design 

Here are the old versions and ones that I took inspiration from. 

OUGD603 - Metro Cafe - Final designs

Labels, Business cards, Coffee mugs

I have created a variation of labels that will be produced for the coffee shop after all prices have been confirmed by the owner, my mother. 

The business cards are simple and using a custom typeface for my mothers name ‘Magda’ who has requested not to use her surname and to place the address of the coffee shop within the business card. 

It is simple with a unique twist and is easy to understand and is easily legible with a sense of a coffee store. 

I have printed some custom made tea mugs with the new logo of the coffee shop to be placed live. 

OUGD603 - Metro Cafe - Development

Still working with different typefaces, however, keeping them all consistant and working more towards developing the logo. 

The labels are about trying new layouts that could change throughout seasons in the coffee shop. 

The logo development started with the top ‘metro coffee logo’ with consisted of strokes on illustrator; this led to the final logo outcome which is more bold, added colouring within the cups and steam more subtle coming from the cup. 

OUGD603 - Metro Cafe - Initial ideas

Initial sketches of labels using different typeface for each word ‘meatballs’ and ‘pricing’.

Working closely with my mother, we have worked through labels,business cards and iconic coffee icons. 

Although the labels were very colourful and cheesy, we decided to go back to the first development idea and worked further from there. 

OUGD603 - Metro Cafe - Research

By researching more into coffee shops I have a bigger understanding of our own coffee shop. Our coffee shop is located next to Barons Court Station therefore, we are near a station, we have recently been renovated using my ideas. 

By researching further into Metro Cafe, my mother who is the owner has decided to keep with iconic logos as well as keeping the business cards simple and easy to distribute. 

Here is short collection of research on my mothers coffee shop and ‘things’ that could relate to the shop that could help influence the logo. 

The walls have been made using bricks that have been layered over to create an old

brick themed coffee shop which is modern. Wangstudio’s F Coffee shop in Vietnam is made of brick arches. 

Bricks background features are modern within interior design that are seen in coffee shops/stores. 

OUGD603 - Metro cafe - Research

Researching big corporate companies such as Starbuck and Costa Coffee who use similar logos in the shape of a circle. The logo is round and the type follows throughout. 

Big companies such as Costa and Starbucks make new layouts and new menus throughout their seasons whereas local coffee shops like my mothers don’t have the money and can’t compete with big companies.

Having an understanding of coffee shops around is important to keep up to date with trends and new drinks and offers that could help a coffee shop. 

OUGD603 - Metro cafe - Brief

Live brief: using my mothers coffee shop to help create a new design and aesthetic around the coffee shop. New labels, logos, business cards and promotional material is needed to help the cafe become more modern. 

Background

I will be working with my brother to create the general aesthetics that will help the coffee shop look more modern. I will also be creating promotional material on illustrator to help my mother gain more awareness to her store. 

Deliverables

- Video Edit

- Photography

CONCEPT FOR THE BRIEF

The food labels are all hand-written and this is becoming more painful for my mother to keep up to date. I have decided to create labels via image and text on illustrator to make it easier for my mother to change prices for her coffee shop.

The coffee shop does not have a logo since it has first opened 20 years later and we would like to make some custom made glassware, plates and cutlery to match the logo.

Business cards will be used for my mother to give out her personal details to buyers/sellers.