Tuesday 3 January 2017

OUGD603 - Distant branding - Research

Music sound bars / illusions
Looking at the first image it is Distant playing their live show in Spain. What I liked about this image was the lights used. The image looks like the start of a optical illusion. 
I also feel as if the word distant relates to an optical illusion which focuses on the distance within the image; optical Illusions can use color, light and patterns to create images that can be deceptive or misleading to our brains.
I would like to create something that shows distance (Distant) within the image to represent the two artists working away from their home country, Spain. Their first album is called ‘US’ therefore it’s important to highlight the factor that this album is all about them and since it is their first album it needs to be more personal and welcoming. 

Equalizers are software or hardware filters that adjust the loudness of specific frequencies. As with all sound engineering, the basis is on the human ear. Certain frequencies are louder than others to our ears, despite having the same or even more energy behind it.
Since the artists want a logo for their branding, I have decided to look further into sound waves/bars/equalizers. This is what constantly changes throughout the song to create different frequencies. 

I intend to play around with sound waves/bars to create a logo. 





Musical Equipment
After viewing Distants promotional video, 
We Don’t Talk Anymore - Distant Version (Charlie Puth), I noticed that they use a lot of a musical equipment. 

The artists from Distant use various electronic equipments however, they use mini jacks the most throughout their sets as this is what allows them to create music and listen back to their own music. 

The artists wanted their logo to be unique and I wanted to give them some personality behind their branding therefore I am going to design some logos that work alongside their musical equipment. 

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