Friday 20 November 2015

Parallax - Designing for digital

10 tips for designing for digital output. 
info@parall.ax

1. Wireframing
- Makes things easier, giving yourself space by separating the entire thorught process and UX considerations from the visual design. 
- Focus on the fun stuff. 
- Communicate your ideas.

Useful tips:
- You want to map out the UX. 
- Sketch 
- Photoshop

1b. Responsive device
- Mobile - 320px bt 565px
- Desktop 1600px by 1000px

Learn your canvas sizes. 
Use grid systems. 

2. Fonts
- Not all fonts are available for web.
- Make sure that the font is available for license. 
Helpful tips: typekit and fonts.com and google fonts

4. Organisation 
- Organise your files 
- Keep everything together and name each thing you do correctly. 

5. Research 
- Look at functionality and new web trends, colours and typography. 
- Identify competitors and benchmark against similar brands. 
- Look at user personas - know your target audience. 

6. Retina/ High DPI. 
- The web supports vectors now. They will always be rendered as pixels so be aware. 
- Using smart objects. 
- Choose your software wisely. 
- Double up. When designing for retina you should double pixel sizes in Photoshop. 
- Provide multiple sizes. Raster items. images should be provided in multiple sizes for high and low resolutions screens. 

7. Interactivity 
- Create animations yourself in After Effects/Adobe Edge etc. Give them an idea you want them to move or react. Don't make it too distracting 

8. Understanding 
- You should have an understanding of how things function and what is realistically possible. 

9.
You need to build a relationship between the user and the product. This will create trust and make it easier to navigate around the website and make it more more 

10. Compromise 
- Be prepared with outrageous comments and requests. 
- Offer explanations 
- Ask for examples from the client that might help you build something better for the client. 

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